5 tips for writing a winning social media policy for your small business

We’ve seen plenty of spectacular social media fails from large corporations over the years – from McDonald’s accidentally (or deliberately, some have argued) tweeting placeholder text, to the social media planner for Britain’s HMV using the company’s Twitter account to live-tweet the sacking of over 60 employees. There was Donald Trump’s ‘covfefe’ tweet, and that Adidas email subject line, […]