5 tips for writing a winning social media policy for your small business
5 tips for writing a winning social media policy for your small business

We’ve seen plenty of spectacular social media fails from large corporations over the years – from McDonald’s accidentally (or deliberately, some have argued) tweeting placeholder text, to the social media planner for Britain’s HMV using the company’s Twitter account to live-tweet the sacking of over 60 employees. There was Donald Trump’s ‘covfefe’ tweet, and that Adidas email subject line, […]

4 reasons your business should be using a marketing calendar
4 reasons your business should be using a marketing calendar

So, you’re thinking about using a marketing calendar for your business but you’re not sure if it’s worth the effort or how exactly to go about it.

Social Media: Should your business take it seriously?
Social Media: Should your business take it seriously?

Isn’t Twitter a waste of time? Isn’t Facebook for the kids? Not anymore.

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