11 actionable steps to recession-proof your business
It’s no secret that a slowdown or contraction in economic activities happens from time to time. Many business owners reading this will have experienced the Global Financial Crisis and/or the COVID-19 outbreak. If you still have a business, you clearly made some of the right moves. Which leads to the question – what are the […]
5 tips for writing a winning social media policy for your small business
We’ve seen plenty of spectacular social media fails from large corporations over the years – from McDonald’s accidentally (or deliberately, some have argued) tweeting placeholder text, to the social media planner for Britain’s HMV using the company’s Twitter account to live-tweet the sacking of over 60 employees. There was Donald Trump’s ‘covfefe’ tweet, and that Adidas email subject line, […]
4 reasons your business should be using a marketing calendar
So, you’re thinking about using a marketing calendar for your business but you’re not sure if it’s worth the effort or how exactly to go about it.
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